Before we get to today's main topic, some miscellaneous goodies… Vote!I know that everybody always says that every election is super consequential, but this one really is. Don’t let your exhaustion over the political name calling over the last decade
2023-06-14
Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I don’t think it gets the credit or attention it deserves. It’s a booming
2023-05-19
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of
2023-05-07
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced that the string of bad earnings reports that are coming out of big tech are
2023-04-27
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While the date of the cookie’s demise may have been postponed, ultimately its
2023-04-23
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication between agencies and clients, which limits creativity, impact and profit by
2023-04-23
We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this: “Our brand had gotten a bit tired, a new marketing team came in, hired a new
2023-04-13
Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation replacements. And now the biggest player in the game is getting involved: Meta is in
2023-04-13
