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Creating a B2B and B2C overlap strategy

Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers

What is keyword clustering, and who cares? (Hint: you should!)

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple

The four pillars of an effective SEO strategy

The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers

How to Know When to Kill a Digital Marketing Campaign

How to Know When to Kill a Digital Marketing Campaign

How to Know When to Kill a Digital Marketing Campaign > How to Know When to Kill a Digital Marketing Campaign Brands have never had so many options for digital marketing . While it’s great to have such freedom when connecting with an audience, it can also

How Alibaba Is Using Artificial Intelligence In Healthcare

How Alibaba Is Using Artificial Intelligence In Healthcare

Alibaba (BABA) is charting a way to push the application of artificial intelligence (AI) in diagnostics and healthcare to make medical treatment more accessible, timely, and affordable. Alibaba Cloud is actively working on AI-powered solutions to tackle heath

Machine Intelligence and Risk Management, with Jeremiah Lowin

Machine Intelligence and Risk Management, with Jeremiah Lowin

Welcome to Patrick O’Shaughnessy's podcast series,  Jeremiah Lowin is probably the smartest guy I know, and that is saying something. He is an expert in the fields of statistics, artificial intelligence, and risk management—among many other things.  He

Online Campaigns For SEO Marketing

Online Campaigns For SEO Marketing

HR Online Campaigns For SEO Marketing There are many ways that are present on the internet for earning money. But you must choose the best one. Although earning from the internet is not so easy but if you will gain specific knowledge, then it will become

Website Design: 5 Trends To Watch in 2019

Website Design: 5 Trends To Watch in 2019

Website design has undergone many changes in the last few years. Search engine optimization has a lot to do with current changes. The explosion of Word Press sites also has contributed to changes in website design. Despite these recent changes, you can expect

Transformational Marketing and Future Branding

Transformational Marketing and Future Branding

The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is the rise-and-fall social response pattern that manifests after new tech innovations hit the market, starting with the introduction of the new tool—the