With about $135 billion spent on content marketing in 2014, today’s brands are putting more resources than ever into producing great content. But, according to research by CMI, less than 40 percent of all content marketers are effective at content
2019-03-13
Predictive Analytics for Social Media Marketers Presenter: Thu, Feb 15, 2018, 12pm ET Length: Save to Favorites Add to Calendar 02/15/2018 12:00 PM 02/15/2018 1:00 PM America/New_York Predictive Analytics for Social Media Marketers An online seminar from
2019-03-13
Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly
2019-03-13
While retailers are getting ready for Black Friday, nonprofits are prepping for Giving Tuesday. Started in 2012, Giving Tuesday is a global day of giving that nonprofits can rally around to boost donations. Giving Tuesday is the Tuesday that follows
2019-03-13
Just like ‘one size doesn’t fit all’, everyone has a different taste. Thus segmentation comes into play. ‘Segmentation’ in email marketing is like knowing the ‘exact measure’, of what ingredients must go in a dish, to make it totally
2019-03-13
There have been many guides about SEO books that you should read. Mostly, they are usually all about SEO, one right after the other. I wanted to do something different with this post and provide some different educational material that spans all of the
2019-03-13
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of
2019-03-13
The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those things don’t matter without sales. We know content marketing can help you increase revenue. But have you thought about leveraging your
2019-03-13
Can you imagine watching 20,000 videos, 16 minutes apiece, of fruit flies walking, grooming, and chasing mates? Fortunately, you don’t have to, because scientists have designed a computer program that can do it faster. Aided by artificial intelligence,
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