[ 0 By Chad S. White While it’s difficult to fail at email marketing, success can be elusive. Shifting consumer behaviors and expectations, new technologies, improving cross-channel integration, changing anti-spam and privacy laws, evolving inbox provider
2019-03-15
This is going to be interesting. Why? This post is about making money via email automation. It’s not about how to: All that is crap if email automation doesn’t make you money in the end. That’s right. If it doesn’t make money, it doesn’t make
2019-03-15
I’m sorry to tell you this, but people are talking about your brand behind your back. As a smart marketer, you’ve been managing to these mentions with social listening – reading what people say by tracking conversations on brand names, specific words
2019-03-15
A lack of work-life balance is one of the top sources of stress today for digital marketers. The struggle is real in our mobile-first digital world. The lines between professional output and personal input have forever been blurred because of the ubiquity
2019-03-15
In the past, I worked for a large technology company and they had some fantastic marketing automation software which promised to revolutionise marketing. And it did, but not in the way that clients had hoped for. Let me rewind a little bit. Most people in
2019-03-15
Why Cracking Marketing Automation Is The Key For StartupsBy Mohammad Farooq What factors allow startups to succeed? Two of the ten most critical factors that dictate startup success are: marketing and growth. Even after you’ve covered the other critical
2019-03-15
You’ve written a book, but it’s not selling like you had hoped. And you wonder, “Maybe some Amazon ads would help?” Or maybe you’ve thought about writing a book but are afraid it will flop. Don’t worry. You’re not alone. Every self-publishing
2019-03-15
The following essay is reprinted with permission from The Conversation, an online publication covering the latest research. As an artificial intelligence researcher, I often come across the idea that many people are afraid of what AI might bring. It’s
2019-03-15
These AI bots are so believable, they get more dates than you AI assistants help make sales teams more efficient, freeing up human power to increase the bottom line. Bots can be more successful than human counterparts at weeding out dead-end leads. Experts
2019-03-15
