Dirk Wybe de Jong, VP of Digital Marketing at Celerity, explains six essential aspects of the ever-changing discipline of digital marketing. Marketing is a vibrant, fast-moving profession that’s always improving and becoming more interesting: technology
2019-03-16
KPIs of this magnitude aren’t achieved solely by tactics or monthly reports. Sometimes our lack of data literacy fosters doubt in our own reporting. According to eMarketer, only 21% of executives said they trusted their analysis or data modeling. The
2019-03-16
SAN FRANCISCO -- Innovative mobile apps married to increasingly powerful artificial intelligence (A.I.) are rapidly getting smarter -- making them even more helpful for users. These kinds of apps, showcased at VentureBeat's two-day MobileBeat conference here
2019-03-16
Artificial Intelligence (AI) and machine learning algorithms such as Deep Learning have become integral parts of our daily lives: they enable digital speech assistants or translation services, improve medical diagnostics and are an indispensable part of
2019-03-15
This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so
2019-03-15
Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and a rise in consumption
2019-03-15
Search engine marketing, search engine optimization, pay-per-click advertising, social media marketing, blogging — no doubt you’ve been told that your business can’t succeed online without some combination of these inbound marketing tactics. While
2019-03-15
Although email marketing and SEO campaigns are made up of very different components and utilize different tools, they both ultimately share the same goal – driving traffic to your website. Simply implementing an email marketing campaign into your business
2019-03-15
The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy, marketing is a two-way dialogue and marketers talk with people. But we have one more leap to
2019-03-15
