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7 Must-Have Ingredients In Any Effective Link Building Campaign

7 Must-Have Ingredients In Any Effective Link Building Campaign

Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content. But then Google rolled out its PageRank

Here's how digital marketing benefits SMEs operations

Here's how digital marketing benefits SMEs operations

The number of changes, businesses are needed to undergo these days, are enormous to update oneself on the current standards. Businesses are leveraging technology as an integral part of their daily operations, either as how they operate on a daily basis, or

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

My first real introduction to Larry Kim was when I helped coordinate the webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth. Larry came up with that genius headline and naturally we had a full house that day. I’ve been hooked on

AI is Changing Everything – Even Science Itself

AI is Changing Everything – Even Science Itself

AI is being used for much more than many realize. In fact, particle physicists are currently pushing the limits of our understanding of the universe with the help of these technologies. Many might associate current artificial intelligence (AI) abilities with

Garry Kasparov thinks deeply about losing to a machine

Garry Kasparov thinks deeply about losing to a machine

Former world chess champion Garry Kasparov is long overdue for telling his side of the story regarding his famous match with the IBM computer Deep Blue in May 1997. The six-game exhibition has been described as a milestone in artificial intelligence, but also

Is artificial intelligence fuelling natural stupidity?

Is artificial intelligence fuelling natural stupidity?

In 2012, there was an air of innocence when I took over as the Readers’ Editor of this newspaper. Terms such as ‘accuracy’, ‘fairness’, ‘authentic sources’, and ‘verification’, and C.P. Scott’s dictum “Comment is free, but facts are

How to Use Behavioral Data for Triggered B2B Emails | Marketing Insider Group

How to Use Behavioral Data for Triggered B2B Emails | Marketing Insider Group

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you

How AI is revolutionizing content marketing – Analytics for Humans – Medium

How AI is revolutionizing content marketing – Analytics for Humans – Medium

If you have been involved in content marketing for a while then you will be well aware of the amount of work involved not just in creating quality content but in ensuring that the content gets seen by the right people. You might write the best ever blog post

Why developers should play a big role in your next marketing campaign - Marketing Land

Why developers should play a big role in your next marketing campaign - Marketing Land

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make the final call