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Science of storytelling: why and how to use it in your marketing

Science of storytelling: why and how to use it in your marketing

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing Telling a story in two words is a bold move, but Subaru does it in a compelling 30-second commercial. At first glance, hunks and scraps of metal

Like A Boss: Greenwood teen grows digital marketing business

Like A Boss: Greenwood teen grows digital marketing business

Like A Boss: Greenwood teen grows digital marketing business 07/26/17 08:22 pm EDT . GREENWOOD, Ind. (WTHR) - A nationally touted "entrepreneur to watch" is a Greenwood teenager who founded Inspired Blue Media, a digital media marketing company that's so

Artificial intelligence in here and now

Artificial intelligence in here and now

If I got a dollar every time artificial intelligence (AI) came up in a conversation around jobs, I would be very rich by now. I want to spend a few minutes on the potential of AI—the way I see it. And let me tell you, it’s not in the future, it’s here

How China Emerged as the World Leader in Artificial Intelligence Research - eMarketer

How China Emerged as the World Leader in Artificial Intelligence Research - eMarketer

Of the countries in Asia-Pacific, China is taking the lead in artificial intelligence (AI) research. It’s even eclipsing the US on an international level, according to Melanie Cook, head of strategy and business consultancy for Southeast Asia at digital

Why You Should Include a Press Release in Your Marketing Strategy

Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about

Nine Jobs That Artificial Intelligence Should Never Take Over (And Why)

Nine Jobs That Artificial Intelligence Should Never Take Over (And Why)

The capabilities of artificial intelligence (AI) and machine learning (ML) expand year by year. Still, there are always going to be tasks that require qualities that are difficult—if not impossible— for technology to replicate, such as creativity, empathy

What Is The Impact Of Artificial Intelligence (AI) On Society?

What Is The Impact Of Artificial Intelligence (AI) On Society?

As with most changes in life, there will be positive and negative impacts on society as artificial intelligence continues to transform the world we live in. How that will balance out is anyone's guess and up for much debate and for many people to contemplate.

How to set up Google Search Console domain verification for site-wide reporting data - Search Engine Land

How to set up Google Search Console domain verification for site-wide reporting data - Search Engine Land

A common issue with Google Webmaster Tools, now Google Search Console (GSC), is that it has had us verifying versions of our sites as different properties broken down by TLS spelling (HTTP or HTTPS) and whether you favored ‘www’ as resolving to your host

The Case Against Storytelling in Content Marketing - Relevance

The Case Against Storytelling in Content Marketing - Relevance

The Case Against Storytelling in Content Marketing 62   My industry colleague and friend, Douglas Karr , inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He