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6 Predictions for the Convergence of IoT and Digital Marketing

6 Predictions for the Convergence of IoT and Digital Marketing

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. The Internet of Things is the connection of

MIT researchers can now track AI’s decisions back to single neurons

MIT researchers can now track AI’s decisions back to single neurons

AI researchers had a breakthrough when they became able to practically replicate in their machines what we believe to be one of the most basic functions of the human brain: thought is generated by the combined activity of clusters of connected neurons.

A new tool from Google and OpenAI lets us better see through the eyes of artificial intelligence

A new tool from Google and OpenAI lets us better see through the eyes of artificial intelligence

What does the world look like to AI? Researchers have puzzled this for decades, but in recent years the question has become more pressing. Machine vision systems are being deployed in more and more areas of life, from healthcare to self-driving cars, but

What Is The Importance Of Artificial Intelligence (AI)

What Is The Importance Of Artificial Intelligence (AI)

It might be easier to state what part of our modern society artificial intelligence (AI) hasn’t touched to show how important it is to our daily lives, business operations and society. Intelligence machines are influencing nearly every facet of our lives to

Offline Marketing Techniques You've Probably Never Considered

Offline Marketing Techniques You've Probably Never Considered

In this digital age, we use the internet for everything, including marketing. However, how many offline marketing techniques have you never considered? Contrary to what you think, marketing offline is neither outdated or ineffective. In fact, with a little

Click Segmentation: How to Hyper-Target Your Email Marketing

Click Segmentation: How to Hyper-Target Your Email Marketing

Nice work! You’ve crafted the perfect email to share with your subscriber list and just hit send—only a matter of time now before the sales come rolling in right? That’s because even the greatest email won’t get results if delivered to the wrong

Segment by behavior to crush your email marketing goals

Segment by behavior to crush your email marketing goals

At this point, segmenting your email list is Marketing 101 – every successful marketer does it. But smart audience segmentation goes beyond simple demographics like age, gender, or location. Segmenting by behavior is the key to getting the email marketing

How to Use the

How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting - Whiteboard Friday

One of the most helpful functions of modern-day SEO software is the idea of a "keyword universe," a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having

Tips to troubleshoot your technical SEO

Tips to troubleshoot your technical SEO

Sign up for our daily recaps of the ever-changing search marketing landscape. Tips to troubleshoot your technical SEO Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common