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Facebook Page or Facebook Group: Which suits your business more?

Facebook Page or Facebook Group: Which suits your business more?

Social Media has been constantly growing as the most commonly used tool for marketers and businesses. From higher exposure to increasing their clientele, the use for it just increases. There are many platforms you can use in social media but Facebook remains

4 Tips for Personalizing Your Next Email Campaign

4 Tips for Personalizing Your Next Email Campaign

When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high

How to ensure your external PPC account audit isn’t a waste of time

How to ensure your external PPC account audit isn’t a waste of time

If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when you see a request to

Free SEO Tools for Bloggers

Free SEO Tools for Bloggers

Free SEO Tools for Bloggers blogging Earlier this year I did a blog post which included some top SEO tips for bloggers and as it was so well received, I thought I'd do a new similar post! I've been working as an SEO Executive for a digital marketing agency

The 7 Best Social Media Channels for Business Marketing

The 7 Best Social Media Channels for Business Marketing

Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of prospective customers is easier than ever. One of the greatest innovations of technology is social media, not just in our

12 Steps To Giving Your Employee Advocacy Program Wings

12 Steps To Giving Your Employee Advocacy Program Wings

It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and

Top 100 Digital Marketing Influencers on Twitter

Top 100 Digital Marketing Influencers on Twitter

By now, you must have come across a lot of articles on what digital marketing is, the roles and responsibilities of a digital marketing, the difference between traditional and digital marketing and also the top digital marketing blogs to follow. The digital

Gong, an AI-based language tool to help sales and customer service reps, nabs $20M

Gong, an AI-based language tool to help sales and customer service reps, nabs $20M

As artificial intelligence continues its spread into all aspects of computing, many believe that it will be the next big frontier in CRM. Today a startup called Gong.io underscores that trend: the Israeli startup, which has built a tool that uses natural

Artificial intelligence is aiding the fight against cybercrime

Artificial intelligence is aiding the fight against cybercrime

Instances of reported cybercrime are growing astronomically – and yet many successful attacks are still not reported, or even detected. In response to the escalating threat, detection capabilities are constantly being refined, improved and almost fully