Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer
2019-04-01
So you’ve run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there’s a great way to market to these lost potential customers. That way is through targeted remarketing. Online remarketing is the
2019-04-01
Think about it. When was the last time you made a purchase after getting an offer for free shipping or an extra discount? Maybe it was just on Black Friday? As both a marketer and a consumer, you know the power of triggered emails. When you’re browsing, a
2019-04-01
YouTube (like its big brother Google) loves authority, and if you regularly upload videos on the same topic for a number of years, you’re much more likely to rank well for related search terms than the new kid on the block. Unbox Therapy has been uploading
2019-04-01
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. Over the
2019-04-01
In a world dominated by social media, influencer marketing is perhaps the best way for brands to engage with their target audience. With netizens choosing Adblockers to outsmart intrusive display ads, it is getting increasingly challenging for brands to hold
2019-04-01
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say
2019-04-01
There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to win the rat race of ranking highly on the web. They *think* that publishing new content frequently will make their clients
2019-04-01
Artificial intelligence-focused investment funds are a dime a dozen these days. Everyone knows there’s money to be made from AI, but to capture value, good VCs know they need to back products and not technologies. This has left a bit of a void in the space
2019-04-01
