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Study Shows How Business Values Are Changing, What It Means For Advertising

Study Shows How Business Values Are Changing, What It Means For Advertising

There is overwhelming support for a democratic coalition of supplying countries that should come together for the good of humanity. When asked in a survey how American businesses should operate in the future, nearly two-thirds of respondents believe in

How to Use Instagram Stories for Your Business

How to Use Instagram Stories for Your Business

LinkedIn Instagram Stories boasts over 500 million daily active users who are tapping, viewing, and interacting with Stories of the people they follow (and likely Stories ads as well). That’s a good half a billion people who could potentially see your Story

Structured and Unstructured Content Types: The Quick Guide

Structured and Unstructured Content Types: The Quick Guide

Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We think of all the purposeful formatting and structuring of our content. Because it

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should leave people open to future interactions. During the

Simple and Low Cost Ways to Build a Memorable Brand Identity

Simple and Low Cost Ways to Build a Memorable Brand Identity

LinkedIn Building a brand identity is more than simply designing a logo. Making strategic design choices across every facet of your visual brand can mean the difference between blending in and popping out from the competition. A strong and consistent visual

Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on.

Here’s how digital payments are rapidly changing the fintech space

Here’s how digital payments are rapidly changing the fintech space

The fintech industry has made huge leaps forward in powering cashless and digital payments around the world. Nowadays, pretty much anywhere you are, from a village square to a big city, money flows through taps, swipes, and clicks of your cards, apps, and

AI ‘emotion recognition’ can’t be trusted

AI ‘emotion recognition’ can’t be trusted

As artificial intelligence is used to make more decisions about our lives, engineers have sought out ways to make it more emotionally intelligent. That means automating some of the emotional tasks that come naturally to humans — most notably, looking at a

What Is Email Automation? A Complete Guide

What Is Email Automation? A Complete Guide

Did you know that the first-ever email was sent in 1971, over a decade before the official birthday of the internet? Since then, email communication has gotten so sophisticated and normalized that most people can’t help checking their inboxes multiple