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Artificial Intelligence In The Workplace: How AI Is Transforming Your Employee Experience

Artificial Intelligence In The Workplace: How AI Is Transforming Your Employee Experience

Artificial intelligence (AI) is quickly changing just about every aspect of how we live our lives, and our working lives certainly aren’t exempt from this. Soon, even those of us who don’t happen to work for technology companies (although as every

6 kick-starter digital marketing steps for your small business | Lisa Giovine

6 kick-starter digital marketing steps for your small business | Lisa Giovine

So, you’ve dreamt of owning and running your own business for years. The cute corner store florist, the mobile mechanic, a fast-paced creative agency – whatever your choice there are steps you take to make a start. Here I’ll discuss the digital

Do You Need to Accommodate Voice Search in Your SEO Strategy?

Do You Need to Accommodate Voice Search in Your SEO Strategy?

Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular users embrace voice search to

The 10 commandments of digital marketing

The 10 commandments of digital marketing

Close 1 of 3 Michele DeLuca/staffDigital Marketing Instructor Jeff Illes, shared ways to navigate the digital marketing landscape at a free seminar sponsored by the Niagara Gazette and the Lockport Union Sun & Journal on Thursday at the Niagara USA

2 uncommon methods that increase your conversion rates

2 uncommon methods that increase your conversion rates

Crazyegg » Blog » Conversion » 2 Uncommon Ways to Increase Your Conversion Rate Frank Pallini was nervous. Liberty Mutual insured his car and home. But his auto insurance policy was getting expensive. “Liberty Mutual can insure my home, but I’ll save

SEO for Rich Results: How to Find & Fix Structured Data Errors

SEO for Rich Results: How to Find & Fix Structured Data Errors

Using structured data on your website is an essential part of SEO. At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve). Structured data is also your ticket to scoring rich

Marketing on a Budget - iContact

Marketing on a Budget - iContact

Marketing for start-ups doesn’t come with a route map. Getting from A to Z can be a long and arduous journey, especially when budgets are limited. As with all journeys, you need a starting point (a product or a service) and a destination (a target against

Does your website need an SEO audit?

Does your website need an SEO audit?

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain

How to Find Your Purpose, Your Audience and Your Voice

How to Find Your Purpose, Your Audience and Your Voice

Becoming who you need to be can be the result of finding out what the market demands. I never lose my voice. At least I never had. But on a recent night I started having trouble speaking normally, and no amount of throat clearing or drinking water would