Marketing for start-ups doesn’t come with a route map. Getting from A to Z can be a long and arduous journey, especially when budgets are limited. As with all journeys, you need a starting point (a product or a service) and a destination (a target against
2019-06-12
Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO. A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain
2019-06-12
Becoming who you need to be can be the result of finding out what the market demands. I never lose my voice. At least I never had. But on a recent night I started having trouble speaking normally, and no amount of throat clearing or drinking water would
2019-06-12
Elon Musk warns battle for AI supremacy will spark Third World War Elon Musk / Getty Images Wednesday 6 September 2017 11:47 BST Click to follow The Independent Tech Elon Musk is worried about governments, specifically the Russian one, competing for
2019-06-12
As an MIT graduate and senior leader within IBM Research, I have always felt a close kinship between these two institutions. Both are renowned for their technical excellence, and both are strongly committed to pushing the frontiers of science and technology
2019-06-12
Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. You can have a story, but a story in a box does no good. Nobody sees it, nobody
2019-06-11
Online marketing surveys are notorious for being ignored. Consider that the average email open rate is 20.81 percent. And then, ask people to do something for you on top of that. Are you still scratching your head, wondering why we aren’t getting far
2019-06-11
I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending while gaining quick insight. It’s everything I want in a social platform except for one troubling issue: Twitter lacks
2019-06-11
Facebook has recently introduced major changes to its algorithm that is making life more challenging for budget-constrained marketers. Eric Meyerson, Head of Marketing at Sensai and a veteran of Facebook and YouTube, explains what business owners and brand
2019-06-11
