GDPRis big, complicated, and, if I’m honest, a bit intimidating. As the director of digital marketing at Return Path, I oversee a lot of areas impacted by these new regulations. It’s my job to get up to speed on what GDPR means, understand how it impacts
2019-06-14
You can admit it. Tracking your emails and monitoring things like opens and clicks doesn’t exactly sound like the most exciting part of marketing your business. You work hard on your emails. You rack your brain to find the right words, and create a
2019-06-14
The 5 best tools to develop a mobile-first SEO strategy The 5 best tools to develop a mobile-first SEO strategy Twitter 0 Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile,
2019-06-14
Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google updates etc. People found it helpful and it generated a lot
2019-06-13
Artificial intelligence is putting new teeth on the old saw that cheaters never prosper. New companies and new research are applying the cutting edge technology in at least three different ways to combat cheating — on homework, on the job hunt and even on
2019-06-13
On August 4, 1997, Skynet came online to control the weapons arsenal of the United States with a mandate of “safeguarding the world.” Skynet started to learn at a geometric rate and became self-aware at 2:14am on August 29, 1997. Humans saw the artificial
2019-06-13
My journey in AI and machine learning has spanned over a decade, in which time I’ve built 100-plus machine learning models and 50-plus models in production that have been deployed in actual products. On my journey, I’ve learned firsthand what it takes to
2019-06-13
Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. If I had to summarize the direct brand experience in a single sentence,
2019-06-13
Twitter may pale in size to other social media platforms like Facebook and Instagram, and it may not be as business-focused as networks like LinkedIn, but don’t overlook the power of growing your business through Twitter. This network is one of the best
2019-06-13
