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17 SEO Best Practices To Grow Your E-commerce Sales

17 SEO Best Practices To Grow Your E-commerce Sales

HR 17 SEO Best Practices To Grow Your E-commerce Sales Search engine optimization (SEO) is the process of affecting the online visibility of a website in an unpaid search result—mostly called natural or earned results. E-commerce sales refer to buying and

John Mueller Rebuts Idea that Google Uses Domain Authority Signal - Search Engine Journal

John Mueller Rebuts Idea that Google Uses Domain Authority Signal - Search Engine Journal

There has long been a debate as to whether a site or domain can contain authority. Some people feel that Google has a metric that allows a site to rank pages more easily than other sites. While others feel a site authority metric creates a bias favoring older

Email Marketing Tips for Small Businesses - iContact

Email Marketing Tips for Small Businesses - iContact

As a business owner, you’ve no doubt heard all the commotion surrounding content marketing and using social media platforms to engage and interact with your customers or target audience. Despite changing trends and technological advances, email marketing

10 Things You Need to Do When Getting Started on YouTube | Constant Contact Blogs

10 Things You Need to Do When Getting Started on YouTube | Constant Contact Blogs

For some small businesses and organizations, building a library of video content on YouTube sounds like a daunting task. But you shouldn’t let your initial nervousness get in the way of giving this powerful channel a try. The most important thing you’ll

How Customer Reviews Can Make or Break Your Digital Marketing Strategy

How Customer Reviews Can Make or Break Your Digital Marketing Strategy

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Indeed, reviews are pretty much everywhere: from Airbnb to Uber, TripAdvisor to Amazon, reviews form a crucial part of the decision-making

Why, What and How of an Audience First Marketing Strategy and Segmentation

Why, What and How of an Audience First Marketing Strategy and Segmentation

Why, What and How of an Audience First Marketing Strategy and Segmentation Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter.  Not YouTube. Not Snapchat. Organic reach is

13 Embarrassing Content Marketing Mistakes to Avoid at All Costs

13 Embarrassing Content Marketing Mistakes to Avoid at All Costs

It seems like everybody’s into content marketing these days. In fact,  found that the majority of B2B marketers are looking to increase content creation. It’s tempting to jump in and start content marketing yourself. But that’s how people make

Why We're Immune to Facebook's Pendulum

Why We're Immune to Facebook's Pendulum

Our obsession over methodical traffic and how/why things go viral has allowed our clients to see a constant increase in reach on Facebook. Within the past five months, many publishers have been experiencing another decline in Facebook reach. In fact, reach is

IBM aims to advance AI—and keep up with Google and Facebook—through an ambitious new project at MIT

IBM aims to advance AI—and keep up with Google and Facebook—through an ambitious new project at MIT

A new $240 million center at MIT may help advance the field of artificial intelligence by developing novel devices and materials to power the latest machine-learning algorithms. It could, perhaps, also help IBM reclaim its reputation for doing cutting-edge