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To make every conversion count, count every conversion - Search Engine Land

To make every conversion count, count every conversion - Search Engine Land

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web. With all of that

9 Simple But Powerful Email Marketing Hacks to Try

9 Simple But Powerful Email Marketing Hacks to Try

If you’re reading this, you are likely motivated to build a powerful email list. If you want to take your strategy to the next level but are stuck for ideas, you’ve come to the right place. Here are nine email marketing hacks that you can put into place

Email Marketing Lessons to Learn in the Year of the Dog

Email Marketing Lessons to Learn in the Year of the Dog

most popularmost popular On February 16, this Chinese New Year will celebrate the eleventh zodiac sign: the dog. Known as man's best friend, dogs are America’s most popular companion animal -- just as email is the most popular communications channel for

Gmail Wants to AMP-lify Email Marketing | Return Path

Gmail Wants to AMP-lify Email Marketing | Return Path

Many of our readers probably noticed the announcement that Google is bringingAccelerated Mobile Pages (AMP) to Gmail. And according to according to Return Path data,72 percent of all webmail openscame from Gmail last month, so it’s no surprise that email

Instagram Stories: How To Instantly Get 5 x More Views - KPS Digital Marketing

Instagram Stories: How To Instantly Get 5 x More Views - KPS Digital Marketing

How to Use WordPress Theme Customizer (Ultimate Guide)

How to Use WordPress Theme Customizer (Ultimate Guide)

Did you know that WordPress comes with a built-in theme customizer that allows you to easily make changes to your website design in real time. While every theme has some level of support for the default customizer options, many themes include additional tabs

How to Analyze Your YouTube Channel Performance in Google Analytics

How to Analyze Your YouTube Channel Performance in Google Analytics

Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your

6 Brilliant Reasons Why You Should Use SEO Tools

6 Brilliant Reasons Why You Should Use SEO Tools

The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools

Why Smart SEO Happens Before Content Creation Even Begins

Why Smart SEO Happens Before Content Creation Even Begins

SEO culture is changing, and not just because of Google's shifting algorithms. Digital teams and SEO experts are no longer comprised strictly of data nerds and left-brainers, but include writers and journalists, sociologists, and anyone with a vested