We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the employee experience becomes disrupted. Businesses are struggling to do more
2024-06-06
If you’ve ever read a compelling feature story and felt an overwhelming emotion or urge to act, you’ve witnessed the power of the journalist. Whether I’m reading an exposé about the last true hermit in Maine or a story about young girls forced to
2024-06-05
Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection. Customers are more likely to be loyal to a brand if they’ve had a positive emotional connection with it. According to a
2024-06-05
Jessamyn West is not just one of the web’s favorite librarians, but the new owner of Metafilter, an incredibly long-running social network that dates back to a very different Internet. In the first part of our interview with Jessamyn, she tells us just how
2024-06-05
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and
2024-06-04
Just like how no news can be seen as good news, consumers are more likely to share their bad experiences than good ones. Customer experiences are more important than ever as it directly impacts word of mouth and shapes brand loyalty towards businesses.
2024-06-04
Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance” and data security. The forum was part of a broad and ongoing fact-finding exercise as the FTC explores the possibility of creating its
2024-06-04
When considering where to go on your next holiday, or perhaps looking for somewhere to stay in the long-term, you’ll notice that every destination has its own ‘brand’ – a created set of values and an image which are vital in encouraging tourism and
2024-06-03
What's ahead for social media? Will it continue to own our brains and sway us to make purchases? Or will technology allow more freedoms? Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a
2024-06-03
