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Is the metaverse the future of digital marketing?

Is the metaverse the future of digital marketing?

The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of this new technology. But what really is the metaverse? And what does it mean for

Scaling Your Marketing Strategy in Times of Growth

Scaling Your Marketing Strategy in Times of Growth

Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth. That’s where scaling your marketing strategy comes in. How you scale your

Why WebP Image Conversion in WordPress Is Controversial - The WP Minute

Why WebP Image Conversion in WordPress Is Controversial - The WP Minute

The WebP image format has been a popular topic in the WordPress space of late. Created by Google, WebP supports both lossy and lossless compression techniques. It can result in smaller file sizes than older formats like JPEG and PNG. As it relates to

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content pillars for your website. Grab a seat, a pen and paper (or laptop), then

Why marketers should care about consumer privacy

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high

How can brick-and-mortar retailers compete against e-commerce brands?

How can brick-and-mortar retailers compete against e-commerce brands?

E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing since 2017 ($425 billion), made a dramatic leap during in 2020 ($645 billion),

What is quality content?

What is quality content?

Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to

Gartner Predicts Conversational AI Will Reduce Contact Center Agent Labor Costs by $80 Billion in 2026

Gartner Predicts Conversational AI Will Reduce Contact Center Agent Labor Costs by $80 Billion in 2026

By 2026, conversational artificial intelligence (AI) deployments within contact centers will reduce agent labor costs by $80 billion, according to Gartner, Inc. Worldwide end-user spending on conversational AI solutions within contact centers is forecast to

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the employee experience becomes disrupted. Businesses are struggling to do more