The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a service or even contribute to and be part of a cause. The journey can extend beyond
2024-08-11
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in common? As personas, they are fictional characters birthed by
2024-08-10
Want to know an easy way to speed up and improve the overall performance of your website? Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and
2024-08-09
Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing, and Advertising used liberally and interchangeably, not just in business
2024-08-08
One of the greatest things about WordPress is how easy to use it is. On the other hand, because of this simplicity, many users don’t feel the urge to step outside of their comfort zone and learn new things. Deployment automation is very often one of those
2024-08-07
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While
2024-08-03
This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For the online
2024-07-30
A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business. Social media marketers have long to-do lists. They create posts, manage campaigns, engage with followers, and post a lot of
2024-07-29
Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver its promise in a more relevant, differentiated manner does not mean the brand
2024-07-28
