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10 Ideas For Your Next Email Marketing Newsletter

10 Ideas For Your Next Email Marketing Newsletter

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! One

How to Speak Your Customers’ Language and Why It’s Critical

How to Speak Your Customers’ Language and Why It’s Critical

When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in

A Complete Introduction to Web Components in 2022

A Complete Introduction to Web Components in 2022

A Complete Introduction to Web Components in 2022 A Complete Introduction to Web Components in 2022 September 30, 2022 Shares We all have projects we’d instead not work on. The code has become unmanageable, the scope evolved, quick fixes applied on top of

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them back. These practices create a frictionless commerce experience that is

Customer Segmentation Models for Digital Marketing

Customer Segmentation Models for Digital Marketing

You’ve probably heard of customer segmentation. But are you familiar with the different segmentation models? In this article, I’ll cover seven of them. If youhaven’theard of customer segmentation, it’s splitting your customers into different groups

What is content personalization?

What is content personalization?

Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding to our email headlines is all it takes to personalize well. In this article, we’ll look at why personalization matters, and how to get

How to Do A/B Testing and Why You Should

How to Do A/B Testing and Why You Should

If you’re in marketing, chances are you’ve heard aboutA/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small business owners or marketers who are trying to do everything themselves, it can

9 Steps to Build an Outstanding Content Marketing Strategy - Botsify

9 Steps to Build an Outstanding Content Marketing Strategy - Botsify

9 Steps to Build an Outstanding Content Marketing Strategy Guest Blog / By Sergey Aliokhin / January 27, 2021 November 23, 2022 How to become a winner in a content marketing chase in your business niche? You must create an actionable content marketing

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their work practices, or the way they pay their taxes, or their treatment of employees –