When TikTok first permeated the mainstream in March 2020 people, myself included, flocked to the platform for entertainment during a dismal time. But we weren't just mindlessly consuming content; we were posting it too. You could fill up an entire afternoon
2023-02-15
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations
2023-02-15
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different
2023-02-15
The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it takes, on average, six to eight touchesto generate
2023-02-15
One thing I confess I’ve appreciated about Mastodon is that, at least for the years I’ve been there, there’s been less WordPress there than on Twitter. I could pick and choose to engage with the WordPress community or not which, as my day job is in
2023-02-14
Do you want to use Creative Commons licensed stock photos and images on your website? It is important to make sure you have permission to use images in your blog posts. Luckily, there are millions of Creative Commons licensed images that you can use
2023-02-14
Law Top 5 Business Ideas For Women To Start Today Everyone has their reason for starting a business, which often falls under one of these categories; freedom, adaptability, and the urge for professional fulfillment. Women in business are looking for novel
2023-02-14
Content marketing is not a simple, one-and-done tactic. It takes a comprehensive strategy to effectively use content to draw consumers into your sales funnel or incorporate them into your flywheel. When the holidays roll around each year, a strong content
2023-02-14
5 secrets to drive conversions with Facebook retargeting ads by Guest Author on November 22, 2022 Facebook Article Summary Facebook retargetting is a cheaper and arguably more effective way to use the marketing budget than alternative options. Check out our
2023-02-14
