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How to Implement a Growth Marketing Strategy for your Online Business

How to Implement a Growth Marketing Strategy for your Online Business

Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing strategies. If you know how to market your business and target your efforts towards

Weaving fairness, transparency and ethics into AI

Weaving fairness, transparency and ethics into AI

In recent years, many in the business world have seen a rise in the use of artificial intelligence (AI), from chatbots to image recognition and financial fraud detection. Gartner has predicted that AI software will reach $62 billion in 2022 alone, an

The Answers You Seek Are in the Data with Swish Goswami

The Answers You Seek Are in the Data with Swish Goswami

Marketing Speak The Answers You Seek Are in the Data with Swish Goswami Episode 288 Posted on April 28, 2021 0.75x Leave a Review Listen in a New Window SoundCloud Stitcher Subscribe on Android Subscribe via RSS Spotify “Data is more valuable than oil.”

The only two things that matter in marketing

The only two things that matter in marketing

Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success.  No matter what the latest trend is, experience proves that none

Lessons in Boundaries and Diversity From an Elevator Encounter

Lessons in Boundaries and Diversity From an Elevator Encounter

The no-speaking rule changes if you are talking with someone who you already know or with whom you were speaking before you got in the elevator. Yes, the famed elevator pitch breaks the rules unless you were introduced before.  An adult male recruiter got

Top 10 Advantages Of Facebook Marketing For Your Business - Inventiva

Top 10 Advantages Of Facebook Marketing For Your Business - Inventiva

As other social platforms evolve, does Facebook advertising no longer make sense? Think again if that’s the case. We explore the key differences between Facebook and other social media platforms and its advantages over other digital channels in this short

Why First-Party Data is The Future of Digital Marketing

Why First-Party Data is The Future of Digital Marketing

It seems that the era of third-party cookies is becoming a thing of the past.  Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020,

Deep learning pioneer Geoffrey Hinton receives prestigious Royal Medal from the Royal Society

Deep learning pioneer Geoffrey Hinton receives prestigious Royal Medal from the Royal Society

The University of Toronto’s Geoffrey Hinton has been honoured with the Royal Society’s prestigious Royal Medal for his pioneering work in deep learning – a field of artificial intelligence that mimics the way humans acquire certain types of

5 Elements Of Digital Marketing That You Must Consider - Business Review

5 Elements Of Digital Marketing That You Must Consider - Business Review

In this article, we have talked about five elements of digital marketing. So, do check them out and let us know your thoughts! Owning a successful business, especially in today’s world, can be quite a tricky task. And, in case you don’t get on with