“Thought leader” and “thought leadership” are terms that are thrown around so often and by so many people that it can be difficult to remember what they actually mean. At a time when it seems like anyone with a large enough following on Twitter or
2024-11-16
July 18, 2022 Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be challenging without a system for centralizing
2024-11-15
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people will absorb from beginning to end. Years ago, the
2024-11-14
“I didn’t think we would get to this point in my lifetime.” That’s how one research leader in structural biology responded to last week’s publication of research in which artificial intelligence (AI) was used to predict the structure of more than
2024-11-13
Are your emails getting lost in spam? Are you getting opens and clicks? Or perhaps you feel something is just not right. It’s possible that you may need to conduct an email deliverability audit. Let’s get to it. Hopefully investing a few minutes of your
2024-11-12
Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital Marketing at
2024-11-11
In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy. That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing strategy” is merely a
2024-11-10
Clearly, we need to do something about how we talk about open source and openness in general. It’s been clear since at least 2006 when I rightly got smacked down for calling out Google and Yahoo! for holding back on open source. As Tim O’Reilly wrote at
2024-11-09
This story is part two of MIT Technology Review’s series on AI colonialism, the idea that artificial intelligence is creating a new colonial world order. It was supported by the MIT Knight Science Journalism Fellowship Program and the Pulitzer Center. You
2024-11-08
