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Digging Into the WordPress Block Protocol Plugin - The WP Minute

Digging Into the WordPress Block Protocol Plugin - The WP Minute

The concept of building web layouts and content with blocks isn’t new. WordPress embraced it back in version 5.0 with the Block Editor. Version 5.9 brought us the Site Editor and further expanded the software’s block capabilities. However, the potential

5 Tips to Build a Successful LinkedIn Strategy

5 Tips to Build a Successful LinkedIn Strategy

Though TikTok, Facebook, and Instagram garner a lot of screentime from folks, LinkedIn is not to be ignored in your social media strategy. In fact, there are over 756 million users worldwide on LinkedIn. That's millions of people you can reach through your

How SEO Plays a Part in Each of Your Marketing Channels

How SEO Plays a Part in Each of Your Marketing Channels

How SEO Plays a Part in Each of Your Marketing Channels Benchmark Team writes on March 8, 2023 Share There’s a running joke among content marketers, and it goes like this: Where’s the best place to hide a dead body? The answer: The second page of

Google Docs power tips: How to add charts, citations, and more

Google Docs power tips: How to add charts, citations, and more

Once you’ve mastered the basics of Google Docs, it’s time take your documents up a notch. Some documents need to include citations, while some can benefit from charts or a table of contents. Others may require a watermark for security or branding

Gen Z's Impact on Hotel Marketing and Design

Gen Z's Impact on Hotel Marketing and Design

Gen X move over. The next generation knows what they want from hotels, and it's not bad at all. In order to start a conversation prior to our big hotel event in London this coming Wednesday, Senior Hospitality Editor Sean O’Neill took a very deep dive into

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance (via Passle)

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance (via Passle)

There was a day, when imagining a world without advertising seemed a lifetime away. I remember talking about an ad free world and being shot down because social media was funded by adverts.  And then this ..... This misses Discord, which to be honest you

The Different Types of Website Banners, Explained

The Different Types of Website Banners, Explained

Website banners are powerful advertising and information sharing tools. Learn about the different types of website banners here. Do you know that digital advertising will increase to $389 billion?  The rise of the internet has led to the prosperity of

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Content is one of the most important factors to consider when you aim for higher search engine rankings. The content you create needs to be helpful and relevant to your customers. And yet, content marketing can be challenging, and there are many mistakes you

TikTok Introduces Series For Creator Content Monetization

TikTok Introduces Series For Creator Content Monetization

TikTok announced a new way for creators to monetize their content: TikTok Series. Series allows creators to put video collections behind a paywall. TikTok users who want to see Series videos must pay to access them using in-video links or the creator’s