SwissCognitive Guest Blogger: Zachary Amos – “How to Improve Customer Perception of AI Chatbots” For many businesses, getting ahead of the competition requires innovation and digital transformation. Yet many have shifted their focus towards security
2024-07-23
An international team of around 1,000 largely academic volunteers has tried to break big tech’s stranglehold on natural-language processing and reduce its harms. Trained with US$7-million-worth of publicly funded computing time, the BLOOM language model
2024-07-22
Imagine two businesses competing for the same customers. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company will do more business? You don’t need an MBA to figure this out
2024-07-21
By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation and data availability have impacted technical measurement capabilities and in turn,
2024-07-20
Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about quality over quantity. That’s where lead scoring comes in. Let’s take a look
2024-07-19
Picture this: You’re an editor at a well-known and well-respected publication — let’s say Fast Company. You open your laptop to start your day, take a deep breath, and navigate to your inbox. You see hundreds of emails staring back at you from people
2024-07-18
Home Innovation Social Media The persona illusion: Do you actually exist on social media? Facebook, LinkedIn, Twitter, TikTok and the rest own everything that constitutes your online "existence," and you have no say over it. Written by Tiernan Ray on Aug. 20,
2024-07-17
Written by Bernard Marr Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular
2024-07-16
By now we should all know that content marketing and social media go hand in hand, especially in the age where content creators are incredibly active on social media platforms. But is there a difference between content marketing vs social media marketing? And
2024-07-15
