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A close look at deployment automation for WordPress

A close look at deployment automation for WordPress

One of the greatest things about WordPress is how easy to use it is. On the other hand, because of this simplicity, many users don’t feel the urge to step outside of their comfort zone and learn new things. Deployment automation is very often one of those

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While

Managing the unpredictable: Getting marketing, sales and operations aligned

Managing the unpredictable: Getting marketing, sales and operations aligned

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For the online

How to Reduce Your Workload with a Facebook Auto Poster

How to Reduce Your Workload with a Facebook Auto Poster

A Facebook auto poster can handle repetitive tasks and save you time. We'll show you how to choose the right one for your business. Social media marketers have long to-do lists. They create posts, manage campaigns, engage with followers, and post a lot of

A Brand Is More Than Its Name - Branding Strategy Insider

A Brand Is More Than Its Name - Branding Strategy Insider

Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver its promise in a more relevant, differentiated manner does not mean the brand

The Power of Personas

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours — or if it’s been longer than 12 months since you revisited your personas — it’s now time to dedicate time to it. What

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder why they are in the same sentence. However, research has proven that consumers

Designing Ethical AI — Practices & Processes

Designing Ethical AI — Practices & Processes

We recently had an interesting conversation with the Senior Designer on IBM’s Design for AI team, Milena Pribic. We did a deep dive into different topics revolving around ethical AI and design practices and processes. She also shared inspiring details

What Does a B2B Marketing Team Look Like in the Metaverse?

What Does a B2B Marketing Team Look Like in the Metaverse?

As an entrepreneur, I often think about how advancements in technology will influence ways companies operate and serve customers. By now, almost every business founder is thinking about or discussing the metaverse. It's come up in conversation among