When it comes to social media, you want to make sure you’re paying attention to your analytics. Inside your analytics is a wealth of data that can help you shape your content strategy and generate the ROI you desire. For those reasons, they simply cannot be
2023-05-27
Social media is the common marketplace for just about everything these days, supplying forms of cultural and real world currency to billions of users. It's often a democratizing force for creators and businesses operating in highly competitive markets and
2023-05-27
A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be met with a lifestyle full of burnout, instability and constant scrutiny from
2023-05-27
According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or marketing technology is an integral part of every organization. It essentially
2023-05-27
Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and we know they are an important part of any company’s email marketing mix. But
2023-05-26
A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your
2023-05-26
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not
2023-05-26
FAQs on Black Friday Email Marketing What is email marketing? Email marketing is a form of digital marketing that consists of communicating information via email about one’s company or brand. Email messages may contain content related to updates about a
2023-05-26
The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one strategy over another, or if they should seek a
2023-05-26
