Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free. To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO
2018-09-15
The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. Emails don’t fail to surprise us with the potential they hold to engage and
2018-09-15
How are you keeping up with the latest in marketing trends and innovations today? More importantly, how well is that working? If you're anything like me, you manage to find a few minutes out of every day to read one or two articles from trusted sources. You
2018-09-15
This vision of the future architect was imagined by engineer and inventor Douglas Engelbart during his research into emerging computer systems at Stanford in 1962. At the dawn of personal computing he imagined the creative mind overlapping symbiotically
2018-09-15
Artificial intelligence and bots are still in the early stages, but for a group of brand representatives, utilizing these emerging technologies is simply about being where their customers are – and more and more, that involves being in their homes and on
2018-09-15
For Silicon Valley, the headline was sweet nectar: Google DeepMind, the world’s hottest artificial intelligence lab, embraces the blockchain, the endlessly fascinating idea at the heart of the bitcoin digital currency. But the buzzwords bely the reality.
2018-09-15
Twitter Facebook LinkedIn If you’re an eCommerce marketer, you are in a unique position to get incredible value from email marketing. You can literally send a campaign and within minutes watch revenue come in the door as people click-through from your
2018-09-14
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new vendor? How are you facing the challenge of
2018-09-14
The EU’s updated General Data Protection Regulations (GDPR) will come into effect May 2018, and its implications for marketers promises to be significant and far-reaching. The regulation will seek to improve and simplify data protection for EU citizens and
2018-09-14
