The role of data that fuels Artificial Intelligence raises some ethical questions. Who owns the data collected from healthcare devices or the information gathered from a Fitbit? The technology industry is now trying to resolve the principles of collecting
2018-09-16
2.Chapter 1: The power of owning your audience 3.Chapter 2: Converting visitors to a loyal audience 4.Chapter 3: Keeping an audience engaged on the channels you own 5.Chapter 4: Looking beyond traffic to attract advertisers 6.Chapter 5: Digital marketing for
2018-09-15
Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled newsletter keeps your audience updated
2018-09-15
In the mad chaos that is the modern inbox, you’re not just competing against other brands – you’re also competing against real people your subscribers know, like, and trust. You’re competing against their boss, who they have to pay attention to if
2018-09-15
If you’re reading this, you probably already know the importance of publishing relevant, relatable and timely content. You know it helps draw visitors to your website, you know it helps convert random visitors into potential clients, and you know that it
2018-09-15
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the
2018-09-15
There are currently over 966 million websites in the world today. So basically, if you're doing any sort of online selling, you've noticed how stupidly competitive and extremely cut-throat it is when it comes to marketing. As an online business owner, are
2018-09-15
Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two
2018-09-15
Things move fast in the world of digital marketing. Constant education is key to making sure you’re staying up-to-date with trends that could make or break your tech website. (In fact, that’s probably why you’re reading this blog post right
2018-09-15
