In 2015, Hitachi Data Systems Corp. made a play in the big data game with the acquisition of Pentaho. The merger brought together a first-class data integration and business analytics company using an open-source-based platform and added new functionality
2018-09-28
How AI has created an arms race in the battle against cybercrime Feature 20 March 2017 The growing capabilities of artificial intelligence is triggering a battle across the cyber security fence – and organisations must act now to be on the right side of
2018-09-28
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of
2018-09-27
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the
2018-09-27
Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it a hard-headed business decision? Most reports attribute the move to a desire by
2018-09-27
Hannah Peterson is the writer of this blog. She is a Content Marketing Specialist at CourseworkOnline.co.uk .In her blogs, she likes to shares insights into the various aspects of online marketing, social media marketing, and blogging. Suffice to say that
2018-09-27
After the top notch article on migrating to Universal Analytics using Google Tag Manager, we got some feedback from you that some background on what tags and tag management are would be helpful. We heard you and we’re here to demystify site tags and how to
2018-09-27
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on
2018-09-27
Sign up for our daily recaps of the ever-changing search marketing landscape. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps,
2018-09-27
