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4 mistakes to avoid during a website audit

4 mistakes to avoid during a website audit

As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul

4 Steps to Give Your Business a Digital Presence Overhaul You put a lot of work into establishing your online presence, now keep working to enhance it. Image credit: skaman306 | Getty Images March 13, 2017 Reader Resource Tune in April 7 and

My 8 Favorite Tools for Driving Business Growth

My 8 Favorite Tools for Driving Business Growth

Digital Marketing My 8 Favorite Tools for Driving Business Growth Supercharge your digital marketing with these 8 tools. After all, who has the time to do all those tasks without help? Image credit: Shutterstock.com ---Shares March 13,

Here’s Why Email Send Times Matter a Lot

Here’s Why Email Send Times Matter a Lot

Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication. “Email is still the most personal form of digital marketing,” says Nick Westergaard, founder of

Watch live: SXSW 2017 trends for artificial intelligence's social impact - SiliconANGLE

Watch live: SXSW 2017 trends for artificial intelligence's social impact - SiliconANGLE

The annualSXSW Conferencestarts today in Austin, TX, and runs until March 19. The 31-year-old event has become increasingly technology focused, and this year is no different with recurring themes for the SXSW technology sessions focusing on personalization,

The Next U.S.-China Arms Race: Artificial Intelligence?

The Next U.S.-China Arms Race: Artificial Intelligence?

Search The Next U.S.-China Arms Race: Artificial Intelligence? China and the United States will likely have different ways of using artificial intelligence on the battlefield. Tweet Share Share Although China could initially only observe the advent of the I

Even with AI, people are still the driving force of innovation - SiliconANGLE

Even with AI, people are still the driving force of innovation - SiliconANGLE

The dream of artificial intelligence has been alive for about as long as we have had computers, if not longer, and thanks to recent advancements in hardware and machine learning, that dream is now more real than ever. A lot has been made of the potential of

Why is permission important in email marketing?

Why is permission important in email marketing?

I’m going to start this off with a disclaimer.  There are no graphs in this post. There are no statistics or case studies necessary to make my point. There are case studies about everything, statistics about statistics, and graphs graphing the smallest

[Case Study] Get the Message out With Email Marketing

[Case Study] Get the Message out With Email Marketing

For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff. At