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How to Increase PPC CTR with These Quick Tips

How to Increase PPC CTR with These Quick Tips

Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on

Simple tips to get your app indexed, ranked & installed

Simple tips to get your app indexed, ranked & installed

Sign up for our daily recaps of the ever-changing search marketing landscape. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps,

Google's 'Project Owl' -- a three-pronged attack on fake news & problematic content

Google's 'Project Owl' -- a three-pronged attack on fake news & problematic content

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address

The Epic Rise of SEO: How, Why & Where to Invest - Search Engine Journal

The Epic Rise of SEO: How, Why & Where to Invest - Search Engine Journal

Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and

How Facebook shrinks the necessity of traditional PR

How Facebook shrinks the necessity of traditional PR

Talk to any PR professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new

The top 10 mistakes in B2B Marketing - Smart Insights Digital Marketing Advice

The top 10 mistakes in B2B Marketing - Smart Insights Digital Marketing Advice

As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to marketers and business owners. I've noticed a number of issues and themes have

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

Microsoft, Adobe Partner to Boost Analytics, Cloud Hosting

LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data analytics technology. Scott Guthrie, executive vice

Can We Use Job Displacement by Artificial Intelligence to Our Advantage?

Can We Use Job Displacement by Artificial Intelligence to Our Advantage?

What kind of existential problems does AI bring about? originally appeared on Quora -the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Bruce Gibney, Venture Capitalist, Author of A

Researchers are using Darwin’s theories to evolve AI, so only the strongest algorithms survive

Researchers are using Darwin’s theories to evolve AI, so only the strongest algorithms survive

Modern artificial intelligence is built to mimic nature—the field’s main pursuit is replicating in a computer the same decision-making prowess that humankind creates biologically. For the better part of three decades, most of AI’s brain-inspired