Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on
2018-09-27
Sign up for our daily recaps of the ever-changing search marketing landscape. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps,
2018-09-27
Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address
2018-09-27
Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. The clear majority of web traffic is facilitated by the heavy hitters of search engines: your Googles, Bings, and
2018-09-27
Talk to any PR professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new
2018-09-27
As a marketer with practical experience within the B2B space as well as working as a trainer, teaching a number of digital marketing subjects, means I have direct access to marketers and business owners. I've noticed a number of issues and themes have
2018-09-27
LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data analytics technology. Scott Guthrie, executive vice
2018-09-27
What kind of existential problems does AI bring about? originally appeared on Quora -the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Bruce Gibney, Venture Capitalist, Author of A
2018-09-27
Modern artificial intelligence is built to mimic nature—the field’s main pursuit is replicating in a computer the same decision-making prowess that humankind creates biologically. For the better part of three decades, most of AI’s brain-inspired
2018-09-27
