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4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup

4 Reasons to Consider a Domain Name Change for Your Startup New top-level domains are going to be the digital real estate of the future. How Former NFL Star Terrell Owens Started His Fashion Company ---Shares I remember back in 1994 when a friend asked if I'd

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing Executives

In the last two years, the number of machine-learning (ML) startups has skyrocketed, and companies (in truth or in hype) increasingly predicate their value proposition on artificial intelligence (AI). Although ML and AI in healthcare and finance have

How to Create an SEO Friendly HomePage

How to Create an SEO Friendly HomePage

You’ve probably been optimizing homepages as long as you’ve been doing keyword research. It’s one of the basics of SEO. Use keywords. Write copy. All good. Pretty simple. There’s been quite a bit of debate as to what constitutes effective homepage

E-commerce companies can improve revenue by following these 5 tips

E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new

4 ways you can improve your website conversion rate with SEO

4 ways you can improve your website conversion rate with SEO

Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine

Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr

Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr

Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud. Now he's walked away from what he calls

Digital marketing strategy: Push vs pull?

Digital marketing strategy: Push vs pull?

Welcome to the Digital Economy In this digital economy, only the businesses and entrepreneurs that are adaptable to change in their marketing strategies will succeed. One of such changes is the advent of social media which has led to the dependence on mobile

Why Machine Learning Is a Game-Changer for Social Media Managers

Why Machine Learning Is a Game-Changer for Social Media Managers

Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you