This post was sponsored by Aimclear. Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation
2018-09-28
22 Unique SEO Tips Backed by 22 Renowned SEO Experts TwitCount How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be
2018-09-28
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. TapClicks buys Raven Tools Apr 26, 2017 by Barry Levine The combined firms say they are now the only reporting platform for multiple
2018-09-28
How to use social media as part of an integrated omni-channel strategy Stumble In a previous blog post, I talked about what an omni-channel strategy is and how it can be implemented by businesses. Social media is a huge part of a good omni-channel marketing
2018-09-28
In 2015, Hitachi Data Systems Corp. made a play in the big data game with the acquisition of Pentaho. The merger brought together a first-class data integration and business analytics company using an open-source-based platform and added new functionality
2018-09-28
How AI has created an arms race in the battle against cybercrime Feature 20 March 2017 The growing capabilities of artificial intelligence is triggering a battle across the cyber security fence – and organisations must act now to be on the right side of
2018-09-28
Happy First Monday of Summer, marketers! Let’s kick off the week – and the summer – with some pertinent news and information from around the interwebs. Here we go: “Email Marketing & Beyond: Global Market Benchmarks,” a recent GetResponse study of
2018-09-27
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the
2018-09-27
Google is getting kudos for its decision to stop scanning the content of email for use in serving advertising. But does it reflect a desire to protect consumer privacy, or is it a hard-headed business decision? Most reports attribute the move to a desire by
2018-09-27
