When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its visuals, its voice, its mission, and its vision — but it also extends to a
2024-08-25
Swarm learning is one of the latest in a series of buzzwords that seem to continually appear. Along with artificial intelligence and machine learning, this latest phrase seems to be getting more and more “out there.” But is it really? Let’s go deeper
2024-08-24
Nowadays, digital transformation has happened in every aspect of our life, from professional business to personal free time. For many of us, we are getting used to participating in all kinds of online activities and even shifting the focus of life to the
2024-08-23
There is a popular media narrative that AI will take over teachers. If anything, AI will be a new tool in teachers’ toolkits. Teachers spend a good portion of their time reeling with administrative burdens. AI will not replace them but free up their time to
2024-08-22
It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things.
2024-08-21
We’ve relaunched our Salesforce CDP (customer data platform) and announced new ways to help our customers connect to their customers. With a single source of truth for smarter analytics and integration that goes beyond marketing, it’s a great time to
2024-08-20
The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will run into when it comes to page speed. Google is currently in the process of changing Core Web
2024-08-19
My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and testing product-market fit. Don't wait until your product is ready. While your
2024-08-18
Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a paint-splattered apron. In fact, thriving within the industry often requires
2024-08-17
