The magical side of marketing is due to the fact that there is no rule to be followed. There are no formulas or pre-determined paths that will provide the same results for everyone. Each business has its values and goals, generating different messages and
2024-12-30
I’ve never been comfortable with our industry’s obsession with thought leadership. As an aspiration, it isn’t a bad thing. Thought leadership is about building authority and trust – quite useful when your job is to persuade people to buy your
2024-12-29
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome and Apple’s anti-tracking changes on iOS devices have made first-party data more
2024-12-28
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus webpages) and medium-sized websites with high content change frequency. In recent
2024-12-27
Did you know there are more than 4 Billion users on social media across the globe? It’s not a secret that social media is an immense force, and many users are having a good chunk of our day scrolling through our news feeds. If it’s used properly social
2024-12-26
Last month, a group of Cosmopolitan editors, alongside digital artist Karen X. Cheng and members of artificial intelligence research lab OpenAI, created the first-ever magazine cover designed by artificial intelligence. This is the first-ever magazine cover
2024-12-25
SwissCognitive, World-Leading AI Network SwissCognitive, World-Leading AI Network, devoted to unleashing the business potentials of AI and turning it into a key global economy booster. Menu This article is part of the series covering the topic of AI and
2024-12-24
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe
2024-12-23
Edge AI starts with edge computing. Also called edge processing, edge computing is a network technology that positions servers locally near devices. This helps to reduce system processing load and resolve data transmission delays. These processes are
2024-12-22
