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Will B2B and B2C Soon Be One? 3 Industry Shifts that Change Everything

Will B2B and B2C Soon Be One? 3 Industry Shifts that Change Everything

For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people had two identities: a work self and a home self. But as the workforce evolved

Email Marketing in the Mobile Era

Email Marketing in the Mobile Era

These are the 8 steps you can take to take to ensure you’re delivering email marketing campaigns that will be opened, clicked, and converted in today’s day in age: In order to maximize your open and click-through rates, it’s critical that your

SaaS Website Mistakes: 6 Dire You’re Still Making

SaaS Website Mistakes: 6 Dire You’re Still Making

SaaS Website Mistakes: 6 Dire You’re Still Making Design | Strategy Share: There are a number of challenges SaaS companies face when it comes to marketing and growth. Challenges such as customer retention, standing out in a crowded industry, and convincing

15 Ways To Scale Your Business And Make More Money

15 Ways To Scale Your Business And Make More Money

There are two things that every entrepreneur wishes for: More time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming. We desire more money

Help! My Homepage Outranks a Subpage for a Keyword #AskanSEO - Search Engine Journal

Help! My Homepage Outranks a Subpage for a Keyword #AskanSEO - Search Engine Journal

Editor note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s question comes from Ivan of Varna,

5 reasons to give SEO experts a seat at the website planning table

5 reasons to give SEO experts a seat at the website planning table

Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the

How to optimize Google My Business listings for multi-location businesses

How to optimize Google My Business listings for multi-location businesses

Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings? Google My Businesswas rolled out in 2014 to make it easier for

Press and Media | Mod Girl Marketing

Press and Media | Mod Girl Marketing

Mod Girl Around The Web Press Mod Girl Marketing Newsroom Here you’ll find the latest Mod Girl and inbound marketing news regarding holistic SEO , web analytics , user experience and more. Read press releases from Mod Girl Marketing  here . Mod Girl

Are you becoming an obsolete marketing professional?

Are you becoming an obsolete marketing professional?

I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are