9 re-engagement emails that won us over for good December 14, 2015 McKenzie Gregory Share this Article Boost your email marketing engagement with a win-back campaign You’ve tried everything. You’ve used different subject lines, experimented with send
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Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers
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An influencer is quite simply someone who carries influence over others. Social media influencers are someone who wields that influence through social media. The form of influence can vary and no two influencers are the same. Social media platforms like
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Niche marketing is the concentration of all the marketing efforts on a small but specific and well-defined segment of the population. Niches are usually created based on the needs, wants and requirements of the customers. Often, these are the needs that have
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I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such
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Content marketers are struggling to produce engaging content, according to the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends study. The struggle is real for 54 percent of B2B content marketers and 50 percent of
2018-10-14
There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP). Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as
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It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years. Think back to when website domains first started coming on the market. The smart people bought common word
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0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years,
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