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10 'Hidden' Ranking Facts, 1 Is A Lie - Search Engine Journal

10 'Hidden' Ranking Facts, 1 Is A Lie - Search Engine Journal

We all love games, right? Well, it’s time to play the SEO version of a game you’re probably tired of by now (10 concerts I’ve seen, one is a lie). In this game, I’ll list and outline 10 “hidden” ranking facts and the supporting data for them.

How to filter like a power user to surface SEO problems from crawl data

How to filter like a power user to surface SEO problems from crawl data

While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. Such a large-scale site audit almost always requires a thorough site crawl (typically several crawls over the

Why e-commerce SEO is NOT a one-shot wonder

Why e-commerce SEO is NOT a one-shot wonder

A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization that shines brightly for a short while… before fading away to nothing. As an e-commerce web shop

5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog

5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog

Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized

Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable

Is 'data labeling' the new blue-collar job of the AI era? - TechRepublic

Is 'data labeling' the new blue-collar job of the AI era? - TechRepublic

Last year, a factory in China replaced 90% of its workers with robots. In call centers across the world, AI voices are replacing human customer service agents. Eventually, taxi and Uber drivers could be replaced by self-driving cars. The displacement of

Oxford Saïd AI Roundtable: Programme

Oxford Saïd AI Roundtable: Programme

THERE IS A NEED for fresh, serious thinking about how AI will reshape business. A three-part discussion series this spring aims to bring new voices to the conversation. Hosted at Oxford’s Saïd Business School, the sessions will consider AI and

How to Put AI to Work

How to Put AI to Work

Summary:  Whether you are a startup person or data science-minded executive in a larger organization what logic can you apply to spot the most compelling opportunities for AI in your organization. In 2014 Kevin Kelly, founder of Wired magazine and prolific

Top 5 Essential SEO Reporting Tools for Agencies

Top 5 Essential SEO Reporting Tools for Agencies

A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators