Welcome back to our email for startups series! So far we’ve tackled choosing an ESP, and sending both transactional and marketing email. While transactional email is pretty straightforward and inelastic, your email marketing campaigns are where you can
2018-10-12
Four Ideas to Inspire Your Next Email Marketing Test By Jeanne Jennings, Founder and Senior Strategist, Email Optimization Shop, for the Email Optimization Shop Blog There's more to email marketing optimization than running yet another subject-line test. How
2018-10-12
The EU is Wrong, but Google is Still in Trouble By Will Critchlow . Published June 28, 2017 in the SEO category I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google . I
2018-10-12
When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search
2018-10-12
The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second. Big,
2018-10-12
Search Engine Marketing Intelligent Search Drives More Customers to Your Business Than Your Website Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites. Chief Strategy Officer
2018-10-12
SEO experts know how tricky our profession can be. Today, your sites could deliver impeccable results in terms of traffic and CTR, but tomorrow they could drop overnight. Is it a Google update or a manual report? Did I lose backlinks? Is it possible that
2018-10-12
Artificial intelligence is taking the automobile industry by storm while all the major automobile players are utilizing their resources and technology to come up with the best. The beauty of devices with artificial intelligence is that it tries to learn from
2018-10-12
Chris Dixon opened a truly wonderful piece in the Atlantic entitled How Aristotle Created the Computer like this: Dixon goes on to describe the creation of Boolean logic (which has only two variables: TRUE and FALSE, represented as 1 and 0 respectively), and
2018-10-12
