Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine
2018-09-10
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud. Now he's walked away from what he calls
2018-09-10
Welcome to the Digital Economy In this digital economy, only the businesses and entrepreneurs that are adaptable to change in their marketing strategies will succeed. One of such changes is the advent of social media which has led to the dependence on mobile
2018-09-10
Back in the day, Bebo, MySpace and then Facebook were fun tools to find events, share photos and chat with friends, but communicating with brands required picking up the phone, sending emails or visiting the company website to get the information you
2018-09-10
Sales 10 Sales Platforms to Help You Boost Revenue in 2017 Guided selling software is vital for all sales reps, though those new to the world of selling (or your business) can especially benefit. ---Shares March 7, 2017 Is your sales team less than stellar?
2018-09-10
On first hearing, “machine learning” and “Artificial Intelligence” sound like technologies that will replace people. Computers will find people and sell them stuff they want, so who needs humans in marketing? Well, it turns out that you do. Computers
2018-09-10
Facebook has again been criticized for failing to remove child exploitation imagery from its platform following a BBC investigation into its system for reporting inappropriate content. Last year the news organization reported that closed Facebook groups
2018-09-10
Return Path is the expert in deliverability. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email programs to the next level
2018-09-09
8 Strategies Your Business Should Test Apart from Email Marketing OK, you already know that at iContact we are pretty big on testing. A quick search on this blog will give you hints and tips about testing your entire email marketing strategy – everything
2018-09-09
