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Holy Grail of AI for Enterprise — Explainable AI

Holy Grail of AI for Enterprise — Explainable AI

Explainable AI (XAI) is an emerging branch of AI where AI systems are made to explain the reasoning behind every decision made by them. We investigate some of its key benefits and design principles. Having deployed about 20+ AI Solutions in past 10 years

Confused about GDPR and Google Analytics? Here is what I am telling my clients.

Confused about GDPR and Google Analytics? Here is what I am telling my clients.

Are you confused about GDPR (General Data Protection Regulation)? If so, you are not alone. When I first wrote about GDPR in my newsletter, it seemed like a tiny issue that probably shouldn’t

5 Email Marketing Metrics to Watch Depending on Your Goals

5 Email Marketing Metrics to Watch Depending on Your Goals

Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how

Retaining Customer Loyalty in the Digital Age - Power Retail

Retaining Customer Loyalty in the Digital Age - Power Retail

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty. With the plethora of retailers at the digital customer’s fingertips today,

How To Set & Achieve Your Email Marketing Goals

How To Set & Achieve Your Email Marketing Goals

In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that way?” The truth is, we should spend no time or resources on any task without

7 Tips For Your Unique Content Strategy - Main Mix Marketing

7 Tips For Your Unique Content Strategy - Main Mix Marketing

7 Tips For Your Unique Content Strategy Brady Huffman When we are talking about designing a unique content strategy the goal is to bring a higher level of value to a specific audience. Theses 7 tips will provide a map for doing just that. By following these

Developing Content in the Age of AI: Will Robots Replace Human Writers?

Developing Content in the Age of AI: Will Robots Replace Human Writers?

The Times They Are A-Changin’ – Bob Dylan, 1964 It has been over 50 years since the song was written. But it is relevant more than ever. The spinning wheels of AI are in motion. In 2015 Google introduced RankBrain, a limited artificial intelligence,

The AdWords 2017 roadmap is loaded with artificial intelligence

The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Get the most important digital marketing news each day. Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads Amy Gesenhues on June 7, 2017 at 4:00 pm More Here’s our recap of what happened in online marketing