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The difference between B2B and B2C email marketing

The difference between B2B and B2C email marketing

As B2B marketers we tend to look at others for inspiration. To innovate we often take what other marketing organizations have done and built on those ideas to improve and make them more interesting. When it comes to using email marketing to develop leads,

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Email Marketing – Email Marketing Lessons from Game of Thrones

Game of Thrones Winter is here! Well, winter is here (finally!) and I am sure you must be all geared up supporting your houses and bearing their Siegel. However, as all the houses are preparing for the battle of thrones, you as an Email Marketer, would also

Successful Business Leaders Focus on Preventing Employee Burnout

Successful Business Leaders Focus on Preventing Employee Burnout

Successful Business Leaders Focus on Preventing Employee Burnout Frazzled employees are never fully engaged. Image credit: Foryou13 | Getty Images July 11, 2017 Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the

Why Affiliate Networks Are So Important to Online Affiliate Marketing

Why Affiliate Networks Are So Important to Online Affiliate Marketing

Why Affiliate Networks Are So Important to Online Affiliate Marketing The affiliate-marketing sector may soon usurp email from its coveted position at the top of the heap. Image credit: Shutterstock ---Shares July 10, 2017 Email marketing is

4 Keys to Success on Google Shopping

4 Keys to Success on Google Shopping

The massive uptick in mobile internet use, which surpassed desktop in 2016 . RIP Right Rail. Getting started is simple. Just make sure you have an AdWords account and a Google Merchant Center account . These will be your home bases. Below are four keys to

Google announces Assistant app-discovery channels, broad ranking factors

Google announces Assistant app-discovery channels, broad ranking factors

Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer

Planning an Effective Digital Marketing Strategy | SEJ

Planning an Effective Digital Marketing Strategy | SEJ

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face. We live in a time of

The State of Digital Marketing Events - 3 Things I'd Like to See - State of Digital

The State of Digital Marketing Events - 3 Things I'd Like to See - State of Digital

Steve Morgan Leave a comment One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to

Must Read Books on Machine Learning Artificial Intelligence

Must Read Books on Machine Learning Artificial Intelligence

Machine Learning has granted incredible power to humans. The power to run tasks in automated manner, the power to make our lives comfrotable, the power to improve things continuously by studying decisions at large sacle . And the power to create species who