Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right
2018-10-22
We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the
2018-10-22
Would you be able to guess which social media network has been the busiest of them all in the last year? Yes, it’s Pinterest. Pinterest has definitely earned your consideration for your social media strategy. Previously it was tailored for housewives,
2018-10-22
In this week's 'Skim: A radical shift is underway pitting Facebook against LinkedIn as the go-to social network for professionals; Google introduces a search revolution with Google Lens; Instagram ups its Snapchat attack with new face filters; Facebook renews
2018-10-22
There's more to 'digital transformation' in banking than just CX. Having a slick, responsive website and fancy mobile app with all the bells and whistles doesn't mean anything if your digital marketing strategy fails to capture prospects' attention early in
2018-10-22
It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different communication styles and perspectives. For example, a brand may choose to have a
2018-10-22
Darktrace's "digital antibodies" have stopped one Brexit-themed data protection threat: while trialling the machine-learning anti-hacking system's latest security automation tool, one company was alerted to an insider threat. A previously well-behaved
2018-10-22
Nick Ismail One in four people have mental health issues and in men under 50, suicide is the main cause of death. It is a huge, often misunderstood problem that pervades every society and most families. This was the opening message delivered by Valentin
2018-10-22
In “The Beauty and Joy of Computing,” the course he helped conceive for nonmajors at the University of California, Berkeley, Daniel Garcia explains an all-important concept in computer science — abstraction — in terms of milkshakes. “There is a
2018-10-22
