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Creating and Optimizing Animated GIFs for Email

Creating and Optimizing Animated GIFs for Email

An animated GIF is a great way to bring some life to your emails. To delight your readers with something fun. Because video in email is still not supported in every email client, animated GIFs are a great alternative if you want to add moving content to

How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or

How to Include Wikipedia In Your Online Marketing Strategy

How to Include Wikipedia In Your Online Marketing Strategy

If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part of their marketing strategy for years and have reaped many of the benefits that have come from it. When it comes to marketing, Wikipedia is its own animal. It

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

Capitalize on Back-to-School Shopping With These 3 Marketing Tips If you want to be found ahead of your competitors, you've got some marketing homework to do. Image credit: Bloomberg | Getty Images Head of Evangelism for Bing ---Shares July

9 Facebook ads tips from the speakers of Biddable World

9 Facebook ads tips from the speakers of Biddable World

This is a guest post from our friends over at brightonSEO, which is a leading European organiser of online marketing conferences and training workshops. Hosting a number of events each year, Brighton SEO brings together some of the best speakers in the world

How Google’s Algorithms Do & Will Work Together

How Google’s Algorithms Do & Will Work Together

As SEOs, we’re obsessed with how Google’s algorithms work. Well, it turns out they work together. In a recent Webmaster Central Google Hangout John Mueller revealed that Google’s various algorithms share data. Mueller’s exact quote was: “With

37 SEO Job Interview Questions to Assess a Candidate's Strategies

37 SEO Job Interview Questions to Assess a Candidate's Strategies

Every SEO has their own favorite strategies to implement. When interviewing candidates for an SEO position, it’s important to know whether their strategies align with yours. While you’ll never be in agreement 100% of the time, the interview should give

8 DIY SEO Tips to Optimize Your Mobile Marketing

8 DIY SEO Tips to Optimize Your Mobile Marketing

8 DIY SEO Tips to Optimize Your Mobile Marketing Mobile SEO is the single most important marketing factor for the typical local business. Image credit: Ezra Bailey | Getty Images ---Shares June 6, 2017 Mobile online marketing is now synonymous

Content marketing trends: 80% of consumers forget content within a few days | Netimperative - latest digital marketing news

Content marketing trends: 80% of consumers forget content within a few days | Netimperative - latest digital marketing news

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research. The study, from online presentation firm Prezi in partnership with cognitive