Click to learn more about author Thomas Frisendal. In the data space plenty of new terms are being coined (by marketing?) for handling data modeling, governance and quality issues: “data preparation”, “data wrangling”, “data catalogue” and
2018-10-21
In case you missed it, MobileMonkey scored the world’s largestFacebook Messenger and Chatbot summitwith 10+ incredible social media marketing heavyweights.Larry Kim,Mari Smith, andDennis Yuwere just some the speakers who graced our screens to teach us the
2018-10-20
Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media. No surprise then that
2018-10-20
Despite marketers’ focus on content and social media, email has proven to be an effective and powerful tool. In fact, email is one of the best ways to generate leads and keep in contact with current customers. Because of that, don’t expect to see email
2018-10-20
The more things change, the more they stay the same. We are experiencing a period of unprecedented flux in the search industry. But dig deeper, and there are some elements that hold stubbornly true. Historically, search has been about Google and it has been
2018-10-20
Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad
2018-10-20
Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social
2018-10-20
Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising
2018-10-20
Back in the 1960s, pirate radio stations began sprouting up across the US and UK. Voices that previously went unheard suddenly had an outlet, and the crackling AM waves became a haven of opinion, debate and inevitably, marketing. As the internet picked up
2018-10-20
