Greetings, marketers! Let’s take a look at some recent industry news, shall we? Lisa Bedgood writes at Business 2 Community that “personalization is already gearing up to be one of the biggest digital buzzwords in 2017.” She cites recent studies
2018-10-25
Awesome Ways to Grow Your Email List with Facebook and Snapchat Andy Shore writes on July 24, 2017 Reading Time: 4 Minutes Practical Marketer Share It’s a question older than email marketing itself: How do I grow my contact list? Your list is one of the
2018-10-25
If you want to generate a return on your online marketing effort you can devise all sorts of metrics, but in the end there is really only one way to do it. Your brand needs to become relevant to your customers. The marketing author, speaker and blogger Seth
2018-10-25
Email Is Great But Face-to-Face Meetings Are 34 Times More Successful If your goal is to communicate, talking is a lot better than typing. Image credit: Klaus Vedfelt | Getty Images ---Shares July 14, 2017 We have all of the advances in
2018-10-25
Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every
2018-10-25
Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about holistic search, but no one’s doing it.” This always surprises me for three
2018-10-25
Convince and Convert: Social Media Consulting and Content Marketing Consulting by Andy Beohar HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some
2018-10-25
I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never
2018-10-25
Marketing a product or service that is a need rather than a want can be a challenge. This is particularly true for services like insurance policies, as many consumers struggle to differentiate between products from different companies. That’s why
2018-10-25
