“OK, Google, what’s the best sunscreen for my toddler?” Now imagine you had a website that sold sunscreen for toddlers, knew that someone was going to ask that question, and were prepared with an answer on your website to capture that customer. This
2018-11-12
The expectations of online customers have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or what to expect. However, now customers have been online for a long time and they know what they want from a
2018-11-12
If you’re hoping to crush content marketing in the next few years, you’ll have to up your video game. There’s no denying that video is overtaking many other forms of content due to its ability to achieve multiple marketing goals—from lead gen, to
2018-11-12
We like to have our fingers on the pulse at Digital Next, and often that involves sitting under the proverbial learning tree and listening to what the people in the know are saying regarding the wide world of digital marketing. With this in mind, we’ve
2018-11-12
26 Reasons Digital Marketing Matters So Much to the C-Suite By Rob Petersen, {grow} Community Member Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many
2018-11-12
As U.S. Treasury Secretary Steve Mnuchin predicts artificial intelligence (AI) won’t be a threat to American jobs over the next several decades, and still others opine on why he is wrong, both sides are missing an important point: No matter the pace of
2018-11-12
When Steve Stephens uploaded a 57-second video to Facebook of himself shooting and killing a man Sunday, the video stayed on Stephens’ Facebook page for more than 2 hours before the company finally pulled it down. It was enough time for thousands of people
2018-11-12
Top Tips for Optimizing Email Campaign Performance By James Glover, CEO, Coherent Path, for MarTech Advisor Email is great, but email marketers can make it greater by focusing on relevance, variety and quality, James says. Heard it all before? James freshens
2018-11-11
What’s great email content look like, anyway? September 29, 2016 McKenzie Gregory Share this Article Google+ As an email marketer, it’s easy to get bogged down in the nitty-gritty, day-to-day aspect of it all: segmenting your list, checking mailings
2018-11-11
