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Why email and SMS marketing are a match made in heaven

Why email and SMS marketing are a match made in heaven

There’s no better way to reach every customer than by bringing together the two giants in communication: SMS and email marketing automation. More than 5 billion people will own a mobile by 2019, while nearly 54% of the entire planet (3.7 billion) currently

Why and How Your Nonprofit Can Make Time for Social Media | Constant Contact Blogs

Why and How Your Nonprofit Can Make Time for Social Media | Constant Contact Blogs

With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals, and raising enough money to keep the lights on. I get it. I used to work in the

How retailers of all sizes can develop an off-Amazon strategy

How retailers of all sizes can develop an off-Amazon strategy

Hundreds of retailers have filed for bankruptcy already this year, a more than 100% rise year-over-year compared to 2016. While certainly not the sole cause of the surge in retail bankruptcies this year, Amazon is often cited as a leading cause and for good

Social Selling Techniques That Truly Converts

Social Selling Techniques That Truly Converts

Social selling is a concept that is quickly becoming more and more popular. Businesses small and large are trying to understand this concept and how they can optimize their channels. We recently connected with Spiralytics, and today they're going to sharing

Can Emojis Be Integrated Into Your Marketing Campaign?

Can Emojis Be Integrated Into Your Marketing Campaign?

While you may have read the title of this blog post and thought “what a ridiculous idea,” the effect of millennials and Generation Z and how they use emojis could actually see a rise in emoji SEO – and this could be coming sooner than you might think.

Here’s How Frequently the Social Media Pros Are Posting On Each Platform

Here’s How Frequently the Social Media Pros Are Posting On Each Platform

Mastering this one skill has been pivotal in growing my social and blog followings into the hundreds of thousands. Unfortunately, this is not an easy skill to master for one reason. Why? Optimal posting frequency is not uniform for all audiences or

Google and Bing Search Engine Speakers at Pubcon Las Vegas

Google and Bing Search Engine Speakers at Pubcon Las Vegas

Below is a list of search engine speakers attending Pubcon 2017. Be sure to checkout their sessions! (there are several more search engine employees in the works as well) Gary Illyes: Webmaster Trends Analyst Gary is dedicated to creating a better search

Link Building for E-commerce: Effective Strategies and Examples

Link Building for E-commerce: Effective Strategies and Examples

As the e-commerce industry continues to grow at a steady average rate of about 10 percent each year, competition to get sales and exposure increases. That’s where link building comes in. Link building is an effective way to gain more exposure and traffic

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Exclusive CMO interview: Where Oracle is heading with AI in marketing

We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is going to make its mark, and what it all means for CMOs. It’s official: Oracle is joining the throng of