Sign up for our daily recaps of the ever-changing search marketing landscape. SEO: The missing piece in brand protection Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's
2018-11-14
Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is
2018-11-14
Sign up for our daily recaps of the ever-changing search marketing landscape. In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a
2018-11-14
I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and
2018-11-14
Every day across the nation, people doing work for Google log in to their computers and start watching YouTube. They look for violence in videos. They seek out hateful language in video titles. They decide whether to classify clips as “offensive” or
2018-11-14
(By Paul Cramer) The term artificial intelligence often evokes images of sentient computers from Star Trek or cyborgs from The Terminator. While those are extreme examples of artificial intelligence or AI, the Oxford Dictionary gives a more pragmatic
2018-11-14
With the digital marketing industry exploding and competition as fierce as ever, it’s important to be on top of your game. Whether you’re just starting your career or looking to improve your
2018-11-13
It’s common to hear phrases like ‘machine learning’ and ‘artificial intelligence’ and believe that somehow, someone has managed to replicate a human mind inside a computer. This, of course, is untrue—but part of the reason this idea is so
2018-11-13
You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in
2018-11-13
