With a solid foundation in place, the correct strategy and tools utilized, a digital marketing campaign can mean brand proliferation and product success. But it’s just as important to measure the effectiveness of a campaign and provide real evidence of
2018-11-13
It was my blessing and my curse to be the world chess champion when computers finally reached a world championship level of play. When I resigned the final match game against the IBM supercomputer Deep Blue on May 11, 1997, I became the first world champion
2018-11-13
There is tremendous interest in artificial intelligence this year, which is ironic since the technology is more than 60 years old. In fact, artificial intelligence actually encompasses a few different technologies, each of which can help an organization
2018-11-13
82% of B2B and B2C companies use email marketing technology, making it one of the popular marketing channels out there. The reasons behind it are: ● From an ROI perspective, for every $1 spent, email marketing generates $38. ● More than 34% of the people
2018-11-12
How to Turn LinkedIn Into a Conversion Machine > How to Turn LinkedIn Into a Conversion Machine LinkedIn is the underdog of social media networks. It’s way too formal and not half as hip as Facebook or Instagram. Sure, it works as an excellent digital
2018-11-12
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or
2018-11-12
Why You Need To Invest In Your Online Marketing Activities Do you have a budget for your online marketing activities? In order to succeed with online marketing, you need to be willing to spend money. Unfortunately, many businesses and online marketers go it
2018-11-12
10 Success-Boosting Motivation Tips From Millionaire Entrepreneurs Nearly anything is possible but almost nothing is easy. Image credit: Kerkez | Getty Images ---Shares August 4, 2017 Motivation is a daily struggle for entrepreneurs, so
2018-11-12
“OK, Google, what’s the best sunscreen for my toddler?” Now imagine you had a website that sold sunscreen for toddlers, knew that someone was going to ask that question, and were prepared with an answer on your website to capture that customer. This
2018-11-12
