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Automation Dive: Who's Using It -- And How -- In B2B

Automation Dive: Who's Using It -- And How -- In B2B

Almost all B2B marketers use marketing automation to drive their email programs. But that’s not a good thing. The trouble is that “some companies fall into the trap of thinking that triggered email marketing is marketing automation,” says a study by

Tools to improve your online marketing campaign • Yoast

Tools to improve your online marketing campaign • Yoast

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in

How to Add Depth to Your Content With Semantic SEO

How to Add Depth to Your Content With Semantic SEO

Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? Semantic SEO is the process of building more meaning into the words you use in your

6 Tips to Maximise Your SEO Efforts with Guest Posting

6 Tips to Maximise Your SEO Efforts with Guest Posting

6 Tips to Maximise Your SEO Efforts with Guest Posting 6 Tips to Maximise Your SEO Efforts with Guest Posting Vaibhav S June 17, 2017 SEO No Comments In the present time, content marketing is one of the best ways to promote your business, especially with the

Quality Assurance for Digital Marketing Initiatives | Blog post

Quality Assurance for Digital Marketing Initiatives | Blog post

Organizations across the world are rapidly digitizing their businesses as they face intense pressure to transform to stay competitive. The influence of social media technologies dominates marketing functions.                                 

4 things B2B marketers are doing to help drive customer centricity

4 things B2B marketers are doing to help drive customer centricity

Marketers from Juniper, Dell, Blackrock and Wells Fargo share the steps that they're helping their organisations take to align to the customer Creating new roles and cross-functional teams, developing customer narratives, ramping up investments into data

Diversity is the key to successful digital marketing in 2017

Diversity is the key to successful digital marketing in 2017

It’s easy to get comfortable with one marketing strategy and spend all of your time, energy and money on it. For example, a lot of companies see a return on social media and decide to allocate their entire digital marketing budget towards amassing followers

Facebook's Yann LeCun: robots won't seek world domination

Facebook's Yann LeCun: robots won't seek world domination

Keep reading ... words What does the Facebook AI Lab do? The mission is to push the science of artificial intelligence forward, as well as coming up with useful and cool applications along the way. What's an example of how Facebook uses artificial

Exploring convolutional neural networks with DL4J

Exploring convolutional neural networks with DL4J

Thoughts Motivation TL;DR version: This post walks through an image classification problem hosted on Kaggle for Yelp. I use Scala, DeepLearning4J and convolutional neural networks. For a self-guided tour, check out the project on Github here . Why… This