A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve
2018-11-26
As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising
2018-11-26
Facebook continues to emphasize the importance of video advertising on its platform, but for the time being, users are simply scrolling past ads. Frank Amorese, senior media director at Heineken USA, spoke with eMarketer’s Maria Minsker about some of the
2018-11-26
Financial institutions turning to artificial intelligence for data mining, cost savings 29 min ago (…) BB&T Corp. has a well-earned reputation for being deliberate when it comes to adopting technological advances. That’s why BB&T executives’ enthusiasm
2018-11-26
Posted by Scott Cohen On March 14, 2011 in story time I 0 Comments People’s accents are a funny thing. When you talk to someone from a different part of the world, you notice their accent immediately. Some accents are hard to understand, and some are just
2018-11-25
As a marketer, you already know that personalization can lead to big wins in email marketing. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. Even
2018-11-25
Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane. You see,
2018-11-25
Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. That said, figuring out
2018-11-25
In this industry, we spend a lot of time trading SEO strategies with each other for mutual benefit. It’s a wonderful thing. Not every industry can say about itself. Unfortunately, we invest less time in talking about how to develop our own SEO
2018-11-25
