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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of

The shock of the new: Artificial Intelligence and the future of digital marketing

The shock of the new: Artificial Intelligence and the future of digital marketing

Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate. As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us

APPLYING MACHINE LEARNING TO ADVANCE CYBER SECURITY ANALYTICS – Cyber Security Review

APPLYING MACHINE LEARNING TO ADVANCE CYBER SECURITY ANALYTICS – Cyber Security Review

Technology moves swiftly. Nowhere is that more accurate than in the current state of machine learning. One merely has to look at a variety of ubiquitous technological experiences they undergo each day, and find a myriad of machine learning applications at

Global E-Commerce Can Take Your Business to the Next Level

Global E-Commerce Can Take Your Business to the Next Level

If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t do

Microsoft announces AI model builder, key driver analysis, and Azure Machine Learning integration for Power BI

Microsoft announces AI model builder, key driver analysis, and Azure Machine Learning integration for Power BI

Microsoft’s Power BI, a business analytics service that enables users to create reports, dashboards, and more without coding experience or deep technical expertise, is getting a dose of hefty artificial intelligence (AI). The Seattle company announced today

16 Ways To Increase Your Website's Visibility - Part 1

16 Ways To Increase Your Website's Visibility - Part 1

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market

We Know Email Series: Dwight Swaney - Return Path

We Know Email Series: Dwight Swaney - Return Path

The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. What’s your role here at

6 Steps to Boost Your Pinterest Marketing in 2017

6 Steps to Boost Your Pinterest Marketing in 2017

Over the past 12 months, Pinterest has been slowly but surely building itself up as an advertising alternative to Google and Facebook. While some advertisers have been skeptical about whether this social network could possibly monetize their efforts,

“Pinternet” Marketing: 7 Ways to Use Pinterest to Increase Your Online Visibility

“Pinternet” Marketing: 7 Ways to Use Pinterest to Increase Your Online Visibility

After more than a decade in the internet marketing business, I’ve seen firsthand how critical social media can be for branding purposes. In just a few short years, sites like Facebook, Twitter and YouTube have become some of the most useful online tools for