As director of Microsoft’s Building 99 research lab in Redmond, Washington, Eric Horvitz gave each of his employees a copy of David McCullough’sThe Wright Brothers. “I said to them, ‘Please read every word of this book,’” Horvitz says, tapping the
2018-11-28
Most car owners know what it’s like to hear a new clink or grinding noise coming from the engine and wonder how costly the fix will be. Startup OtoSense is working with major automakers on software that could give cars their own sense of hearing to
2018-11-28
Artificial intelligence (AI) is the future for improving customer experience, according to home appliances manufacturer Fisher & Paykel. As a result, the New Zealand-based company is following up its cloud computing overhaul by looking into implementing both
2018-11-28
I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. One of the things that I find most
2018-11-27
Register now >> Overview Are you looking to take your email marketing to the next level? Are you focused on providing a more personalised experience to your prospects and customers? Are you wanting to increase conversions and implement lifecycle marketing?
2018-11-27
Email marketing is on everyone’s lips these days, isn’t it? There’s so much talk about its benefits for nurturing leads, converting users, and onboarding clients… And it’s all great stuff. It’s just… Did you notice how little advice out
2018-11-27
When I first started at Campaign Monitor, I reached out to a number of our blog subscribers and asked them what they liked about the blog and what they’d like to see more of. The conversations I had were invaluable in defining our content strategy and
2018-11-27
The days when a mom-and-pop shop could do well simply by setting up in the neighborhood and putting their listing in the Yellow Pages are long gone. These days, it doesn’t matter what you sell or how you sell it—if you want any chance at lasting success,
2018-11-27
In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and
2018-11-27
