Given the incredible amount of focus, time and effort required by small businesses, it can feel very lonely sometimes. The amount of individual time put into small businesses by their owners can result in feelings of seclusion that can keep you outside of
2018-11-28
The 17 Best Social Media Management Tools March 27, 2017 Revised June 17, 2017 Revised March 29, 2017 Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to
2018-11-28
Today I will explain step by step how to write a blog post that will drive 300+ backlinks. Let me introduce you to one of my favourite strategies – The Stats Post formula. I love it because of its simplicity. First, I’ll show you how I used this
2018-11-28
Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users. But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor. Here’s how
2018-11-28
A significant Google algorithm update happened on June 25. This update has had webmasters and SEOs buzzing all week about the significance of its effects on websites across the world. Rather than succumbing to the information overload that comes with
2018-11-28
The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017. When 2016 ended, Snapchat was a social darling, Facebook videos could be
2018-11-28
Content Strategy / Editorial Strategy and Planning How to Write a Style Guide for Your Brand Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “ Turn It Loose ,” into Spanish,
2018-11-28
Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens
2018-11-28
We talk to industry pundits, martech vendors and strategic providers to find out how artificial intelligence is already being deployed in marketing and how you can prepare to take advantage of it Artificial intelligence (AI) is THE buzzword of 2017, and is
2018-11-28
