We’re officially one week out from the Labor Day Holiday, the bittersweet end to the long summer months. While critics might say it’s far too late to start planning a holiday email campaign, the forever optimists over here at SparkPost beg to differ.
2018-11-29
In all honesty, when I started out, I didn’t consider Pinterest as a viable option to drive website traffic. While I was aware of its potential for certain applications (like recipes, décor, etc.), I admittedly dismissed the value it had in other areas
2018-11-29
SAN DIEGO — Gartner research director Jane-Anne Mennella took the stage here at the Gartner Digital Marketing Conference to spell out her formula for customer experience program success. Marketers are struggling, Mennella said. She hears phrases like "I'm
2018-11-29
Lung cancer is the deadliest of all cancers, and not just because it’s the most common variant of the disease. Nearly 80 percent of patients will die within five years of diagnosis, according to the American Lung Association, largely because most people
2018-11-29
Intuit, the company behind Mint, QuickBooks and TurboTax, traditionally focused on serving individuals and small businesses. But over the course of the last few years, it noticed that there is a large and growing group of freelancers, whose tax situation is
2018-11-29
Almost half of the world’s population is using email in some form or another, with 44 percent owning a smartphone in 2017. So ask yourself this question: what goes on in your subscriber’s mind when they open their mailbox? Do they scan through their
2018-11-28
School is back in session and the seasons are-a-changing. We’ve gathered the latest and greatest in the email marketing world and compiled them all here for your viewing pleasure. We’re learning more and more about what accessibility means for email and
2018-11-28
So once the email team shows management that email is driving vastly more sales than for which it gets credit, what should they do with that information? In parts one and two of this series, we covered how last-click attribution fails to give email proper
2018-11-28
Getting Retail Foot Traffic Through Digital Marketing Oct 7, 2015 Retail businesses have the never-ending challenge of getting customers through their doors. This escalating demand has become more significant in the digital age as traditional methods
2018-11-28
