My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and testing product-market fit. Don't wait until your product is ready. While your
2024-08-18
Getting Out of Your Influence Comfort Zone Getting Out of Your Influence Comfort Zone Influencer Marketing , Winfluence Podcast / July 25, 2022 July 25, 2022 / 4 minutes of reading I just returned from a short vacation with my children, Grant and Katie. We
2024-08-14
What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of digital strategy professionals say customer centricity was a top priority prior
2024-08-13
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the Grandparent have in common? As personas, they are fictional characters birthed by
2024-08-10
Want to know an easy way to speed up and improve the overall performance of your website? Ignorance is no longer an excuse for any company to use a cheap web host. Website performance is a critical element that can help improve your rankings, traffic and
2024-08-09
In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless brands work with platforms, creators and consumers to get this right, the opportunity
2024-07-08
The TikTok marketing channel has grown into a promising marketing channel for businesses. With more than 1 billion users, it'd be much easier for marketers to get their messages across. However, all those billion users still mean zero chance if you don't do
2024-06-25
There’s no denying the importance of marketing. This statement may seem obvious in 2022, but even industries and companies that historically never had to focus on marketing are now having to allocate funds and figure it out. Studies show that marketing
2024-06-24
Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing strategies. If you know how to market your business and target your efforts towards
2024-06-21
