The TikTok marketing channel has grown into a promising marketing channel for businesses. With more than 1 billion users, it'd be much easier for marketers to get their messages across. However, all those billion users still mean zero chance if you don't do
2024-06-25
There’s no denying the importance of marketing. This statement may seem obvious in 2022, but even industries and companies that historically never had to focus on marketing are now having to allocate funds and figure it out. Studies show that marketing
2024-06-24
Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing strategies. If you know how to market your business and target your efforts towards
2024-06-21
The no-speaking rule changes if you are talking with someone who you already know or with whom you were speaking before you got in the elevator. Yes, the famed elevator pitch breaks the rules unless you were introduced before. An adult male recruiter got
2024-06-20
This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help you complete each step. Step 1: Audit your content formats Create a template with
2024-06-17
In addition to the interoperability of the metaverse, Web3 will likely hinge on the decentralized framework of various blockchain protocols, some PoW but most PoS as mining loses favor to staking and the rise of NFTs, DAOs and virtual land shed public light
2024-06-14
Web 3 is a term that refers to the future of the web. It’s a new internet that is built on blockchain technology and peer-to-peer networking. Web 3 offers a more secure, transparent, and user-friendly experience than the current web. It’s also more
2024-06-12
Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth. That’s where scaling your marketing strategy comes in. How you scale your
2024-06-08
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and
2024-06-04
